Toronto Ultimate Club Essay - 2568 Words

The Toronto Ultimate Club Alison Sutherland BUSI 3334 March 11th, 2013 Table of Contents 1.0 Problem Statement3 2.0 Situational Analysis3 2.1 SWOT Analysis4 3.0 List of Alternatives6 4.0 Choice and Rationale8 5.0 Implementation and Control 8 Problem Statement: Toronto Ultimate Club is located in Toronto, Ontario, and is an organization that focuses on growing the sport of Ultimate Frisbee by offering leagues in the Toronto area. Since the development of their strategic plan two years ago; memberships had stopped declining, but TUC’s general manager, was still not satisfied with the organizations growth. Other for-profit clubs have been claiming a growing portion of the market, and the general manager of TUC knew†¦show more content†¦1 SWOT Analysis: Strengths: * Toronto Ultimate Club has a clear mission, vision and values statement * Membership grew by an average of 30% each year, breaching 1,000 members in 1997, then 3,000 members in 2004. * By 2008, TUC had become the third largest Ultimate club in Canada * The non-for-profit organization has two types of memberships; recreational and competitive. * Many of TUC’s members are loyal to the club and strongly support its mission; this can be demonstrated through members playing with the same group of friends for over five years. * The organization offers their members many opportunities to compete by offering outdoor fall and spring leagues, indoor winter leagues, and year-round tournaments. * TUC Membership only cost $65.00 and gives members access to all TUC leagues, tournaments, clinics, and social events of that year. * Both managers of TUC are very qualified; with having experience and knowledge in human kinetics, sports administration, facilitating, and providing high -quality customer service. * Games were held weekly and ran from 6:30-9pm, which allowed members to get full value of their memberships. * 200 teams register and participated in the summer months * TUC developed and sponsored Toronto-based competitive Ultimate Teams that would represent Toronto on an international level. * Sportsmanship was so highly valued and was built into the clubs values and mission statement. *Show MoreRelated Canadian Alternative Theater1484 Words   |  6 PagesShakespeare† or even a â€Å"Canadian theatre† meant and could mean. 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